Our approach to Search Engine Optimisation is a different from many SEO companies. We only carry out SEO work for Volusion stores and we will develop a SEO plan that will drive customers to your store and continue to do so.
This is the most important part and the starting point for search engine optimisation. You probably have an idea of the key words that potential customers may be using to find your site.
After initial discussions we would agree an initial set of keywords that you believe are relevant to your site. Then carry out detailed keyword research using a range of tools to identify a set of keywords that will profitable and drive customers to your store.
It is best to assign 2 or 3 key search words to each page on the site so that each page can be optimised effectively. This exercise can also identify important keywords that cannot be assigned to existing pages and new pages may need to added.
There are 3 important areas to consider:
Search engines send out robots to index sites, but it can be months before your site is indexed. This can be speeded up by using the search engine webmaster tools to submit site maps and this is the method we use to submit you site to Google, Bing and Yahoo to speed up the process.
After the pages have been optimised and submitted to the search engines and the search engines have indexed the pages, we use specialised SEO software to checked the positions of the pages for the agreed search terms. Even when all the best practices have been used to optimise a page it may not always achieve the desired positions in the first round of optimisation and further optimisation may be required.
After your pages have achieved the desired positions with the search engines it is important to check the positions on a regular basis. Search engines can change their search algorithms and competitors can overtake your rankings. We recommend that the positions are checked on a regular basis and if your pages have dropped in rankings, then further optimisation is carried out.
Please contact us to discuss our Volusion SEO Services.